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The Links Between Online Brand Protection and Physical Security Solutions

2016-08-02

This article appears in and is reproduced with the permission of the Arjo Solutions Blog .

Each year, the European Taxation and Custom Union publishes a report regarding the customs detentions of articles suspected of infringing intellectual property rights (ex: trademarks, copyrights, patents, etc.).

The last statistics published on 27 October 2015 (European Customs Report) show an increase in the number of shipments suspected of violating intellectual property rights. In 2014, 95,194 detention cases were registered by Customs, an increase of 10% compared to 2013.

By looking at the cases by means of transport, express and postal shipments represent an impressive 77% of the cases, most probably as a result of internet sales. Medicines, sunglasses, watches or toys are the main targeted products by counterfeiters, best seller products on most of the e-commerce platform.

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