ApiraSol GIOM - Geographical Indication Online Monitoring

Background

In the European Union (EU), Geographical Indications (GIs) for wine, spirits, agricultural products and foodstuffs are protected as sui generis intellectual property rights that act as certification that certain products possess particular qualities, characteristics or reputation essentially attributable to their geographical origin and method of production.

According to a study conducted by EU IPO published in April 2016, the value of GI infringing products in the EU was approximately €4.3 billion in 2014, accounting for about 9.0% of the EU GI product market. Consumer loss, defined as the price premium unjustly paid by consumers in the belief that they are buying a genuine GI product, is estimated at up to €2.3 billion, representing approximately 4.8% of total GI product purchases.

As we can see in the table below, infringements of GIs vary considerably according to GI products:

12.7% Spirits
11.5% Fruits, Vegetables and Cereals
11.0% Fresh Meat and Meat Products
10.6% Cheeses
8.6% Wines
0.1% Beers
Source: EU IPO

These estimates are constructed by EU IPO using data from 17 Member States, representing approximately 82% of the EU GI product market. Approximately 100,000 products were checked for GI compliance in shops, markets, vending machines, bars and restaurants, as well as food sold on trains, ships and other transportation, and products sold on the Internet.

ApiraSol GIOM - Geographical Indication Online Monitoring

Recognizing that monitoring GI infringements is essentially different to monitoring TM infringements for Brand Owners, ApiraSol has developed unique tools oriented to monitoring:

  • Protected Designations of Origin (PDO) and Protected Geographical Indications (PGI)

  • Geographical Indications (GI)

ApiraSol GIOM is an integrated solution that goes beyond Online Monitoring. Apart from detecting online offers that infringe GIs, we identify companies behind the production and trade and uncover trade relationships between the different points of their supply chain.

Product Categories Suitable for Monitoring

ApiraSol GIOM is the perfect tool for trade associations and industry groups representing producers of alcoholic products such as whisky, local wines, champagnes, beeers, but also chesse, fruits and meat products.

GIOM Project Types

We offer one-time reports for a single GI category in a specific region or the continuous monitoring of infringements in a region or globally, as well as online enforcement and investigative consulting.