ApiraSol Supermarket Monitoring
Supermarket Monitoring is oriented to Brand Owners and Trade associations interested in getting a
quick overview of potential IP infringements and unfair competition practices relating to the
products offered by local supermarkets around the world.
This tool is an excellent complement to Online Monitoring
and Shipments Monitoring, as many illicit
products change their appearance or nature as they move down the supply chain. Such infringements
may not be possible to detect online or by customs officers.
Fast-moving consumer goods are often transported or imported without a TM or even with a TM hidden
under another product component. Other counterfeit products may be imported in bulk and then get a
TM in "the last mile", just before entering the point of sale. This "black hole" of Online Monitoring
and Customs Checks makes monitoring of the actual retailers all the more important.
ApiraSol Supermarket Monitoring is a quick and cost-effective tool, as it relies on publicly available
data about current product offerings from supermarkets.