Reducing physical samples
ApiraSol POSINT also addresses another lifestyle trend facing brand owners, apart from the surge in online shopping, which is the shift towards working from home.
Traditionally, brand protection managers used to monitor what was going on in the market by ordering huge quantities of test purchases, which were delivered to their office, took up a vast amount of valuable space, and proved very difficult to manage physically.
There was also the issue of some of these purchases being stripped and damaged during customs inspections, thereby rendering them unfit for subsequent examination by brand managers. And if we combine this issue with the additional risk of some physical properties of samples being prone to alteration during long journeys, the end result was a lot of lost time, money and effort.
While the traditional practice of receiving massive amounts of sample products was already proving sub-optimal for brand owners, the shift to working from home as a result of the pandemic made this practice even more unsustainable.
With the COVID-19 pandemic, remote work has become a standard practice. More and more brand protection and product security teams will now choose, whenever possible, to avoid receiving product samples at their HQ offices.
Instead, it is more convenient to access product intelligence via a web interface and to work with high-quality images of all parts of a product, which can be accessed quickly, while the product is still in the country where the intelligence was gathered. Then, with this digital intelligence in hand, managers can decide whether the physical sample can be destroyed or whether it should, rather, be shipped to their office.
The idea behind this service is that good images and additional POS intelligence can help to decrease the number of physical samples needed to be shipped to the brand manager.